Alum gives advice to broadcasting students - News

Loresca, who graduated from Cal State Fullerton in 2000, is mentioned in numerous blogs, featured in YouTube clips and was chosen FHM's "America's Sexiest Newscaster" award in 2006. More than 80 students filled seats, leaving some standing, as they listened to Loresca, the KNBC-4 morning and midday weathercaster, give advice on campus.

Loresca established her first on-air weather job in Fresno a year after graduating. It's not easy getting an on-air job right away but for weather it is, if you know how to ad-lib well," Loresca said. Being a weathercaster kind of just fell into my hands, but I soon loved it." Although Loresca started her career off as a reporter in Bakersfield, her first experience with weather was when she was attending CSUF. She edited the weather page for the Orange County Register. To be successful in broadcasting, building from the bottom is key.

Experience is very important if you want to distinguish yourself over others," Loresca said. In college, Loresca was in a sorority and got involved with internships, which gave her a lot of knowledge and experience before graduating. The best way to network is to get involved in organizations or clubs, she said. Get involved early with internships," Loresca said. The more, the better."

She stressed versatility. During her Communications Week appearance, she spoke about how if students in broadcasting are well-rounded, such as in writing, producing and editing stories, the better success they will have. When getting ready to send out a demonstration tape of packages for potential jobs, the first 30 seconds need to be the best, Loresca said.

Receiving mentoring is also helpful because everyone needs constructive criticism to excel, she said. Take advice to your advantage and apply it to your next project, follow through and don't let anyone say 'no' to you, that was a big accomplishment for me," she said. Continued..

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