Loresca, who graduated from Cal State Fullerton in 2000, is mentioned in numerous blogs, featured in YouTube clips and was chosen FHM's "America's Sexiest Newscaster" award in 2006. More than 80 students filled seats, leaving some standing, as they listened to Loresca, the KNBC-4 morning and midday weathercaster, give advice on campus.

Loresca established her first on-air weather job in Fresno a year after graduating. It's not easy getting an on-air job right away but for weather it is, if you know how to ad-lib well," Loresca said. Being a weathercaster kind of just fell into my hands, but I soon loved it." Although Loresca started her career off as a reporter in Bakersfield, her first experience with weather was when she was attending CSUF. She edited the weather page for the Orange County Register. To be successful in broadcasting, building from the bottom is key.

Experience is very important if you want to distinguish yourself over others," Loresca said. In college, Loresca was in a sorority and got involved with internships, which gave her a lot of knowledge and experience before graduating. The best way to network is to get involved in organizations or clubs, she said. Get involved early with internships," Loresca said. The more, the better."

She stressed versatility. During her Communications Week appearance, she spoke about how if students in broadcasting are well-rounded, such as in writing, producing and editing stories, the better success they will have. When getting ready to send out a demonstration tape of packages for potential jobs, the first 30 seconds need to be the best, Loresca said.

Receiving mentoring is also helpful because everyone needs constructive criticism to excel, she said. Take advice to your advantage and apply it to your next project, follow through and don't let anyone say 'no' to you, that was a big accomplishment for me," she said. Continued..

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Venture capital firm Austin Ventures is putting up $50 million to back Dachis' new venture, a consultancy that plans to help companies use social networks as well as sell them the software tools they need. Razorfish eventually made a comeback of sorts and was acquired by aQuantive and renamed Avenue A Razorfish. So what does Dachis know about social networking? It's hard to tell from his bio.

He was a senior partner at Bond Art and Science, a firm "specializing in information architecture and user experience design," according to a press release from Austin Ventures. Back in 2001, with Razorfish, the company he cofounded 1995, in full nosedive, pundits asked whether the company's meteoric rise was due to Dachis' skill or luck. I guess we'll see.

Subscribe to this blog Click this link to view this blog as XML. In Atlantic v. Howell, Judge Neil V. Decker's stock and stock option compensation, as … Read more Reports of 'GTA IV' freezing-up problems Posted in Geek Gestalt by Daniel Terdiman April 29, 2008 5:26 PM PDT Uh-oh. For all the champagne toasts that are no doubt going on over at Take-Two Interactive and its subsidiary Rockstar Games over the grand launch day of Grand Theft Auto IV, there's a bit of a dark cloud brewing.

Intel, Texas Instruments, Infineon, and Panasonic said Tuesday that they are working on a home-networking standard that uses electrical and phone lines and coaxial cable that consumers already have … Read more Blabatocracy's new mantra: All Jeremiah Wright, All the Time Posted in Coop's Corner by Charles Cooper April 29, 2008 5:10 PM PDT If my hunch is right, Chris Tolles has a better shot at representing the future of media than does Chris Matthews and his ilk.

And that would be so fine by me--and probably lots of you, as well. Coop's Corner by Charles Cooper Charles Cooper weighs in on Silicon Valley hijinks, and he doesn't suffer fools gladly. Defense in Depth by Robert Vamosi Covering the latest in computer viruses and computer crime. Green Tech Fresh green tech news and commentary. One More Thing by Tom Krazit Tom Krazit takes on the tech phenomenon that is Apple, and keeps a close watch on the chip industry.

Outside the Lines by Dan Farber When business and technology meet, that's when things get interesting. The Iconoclast by Declan McCullagh Exploring the intersection of politics and technology. The Social by Caroline McCarthy Exploring all facets of social media and tech culture. Underexposed by Stephen Shankland Coverage of digital photography, science, and open-source software.

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Businesses are constantly morphing, so it's important to always be listening and be ready to change, advises innovation consultant Sue Mosby.& 8220;You guide them and see things and add in, but your clients do, too, and your marketplace does, too,& 8221; she said. 8220;It really is a co-development. You have to be open.&

8221;« p»«p»Mosby, president at «strong»Infinium« strong», shared her entrepreneurial journey last week with about 30 people attending the Entrepreneur Speakers Program at «strong»Polsinelli Shalton Flanigan Suelthaus PC« strong».&

Mosby became a partner in a Kansas City architectural firm, «strong»CDFM2« strong» (now «strong»360 Architects« strong»), in the late 1980s and then helped design and create more than 5 million square feet of corporate office space. She also helped the firm grow from five to 55 people.& Mosby sold her interest in that firm in 2003 and took the & 8220;process of design thinking& 8221; to form a new company, Infinium, at 1919 Baltimore Ave.

Infinium helps organizations and individuals develop and harness creativity in their everyday operations. Clients include telecommunication companies, financial institutions, universities and health care.& Mosby offered this advice for startups:« p»«p»& 8226;You need more money up front than you think. When she first formed Infinium, banks wanted to know what other companies were doing the same thing.

They wanted a proven track record. When she said no one was doing it, they told her to come back when she could prove the concept.& 8220;I don't plan to need you then,& 8221; she said. But «strong»Missouri Bank« strong» did lend her the funds when she secured the loan.& 8226;Use uniqueness to your advantage.& 8226;Look at how unrelated things connect. How can I put these things together for these unmet needs?

Listen and look for connections, the language people are using, how others are forming businesses.& 8226;Keep a journal. Take notes on business concepts, questions you have & 8212; when to start, how to start, whom you can turn to. What does this mean to me and how can I use it?& 8226;Build a Web site.

At first, Mosby didn't think she needed a Web site since people didn't know to even look for an innovation consultant. But one of the first questions potential customers asked was for her Web site.& 8220;It was a credential,& 8221; she said.& 8226;Have a business plan, advisers and mentors.&

Mosby listed passion, desire, an ability to dream, tenacity, persistence, determination, energy and a positive attitude as key factors for entrepreneurial success.& 8220;People look at failure as defeat. But you're not defeated & 8212; you've just learned a lesson along the way.&

Businesses are constantly morphing, so it's important to always be listening and be ready to change, advises innovation consultant Sue Mosby. You guide them and see things and add in, but your clients do, too, and your marketplace does, too," she said. It really is a co-development. You have to be open." Mosby, president at Infinium, shared her entrepreneurial journey last week with about 30 people attending the Entrepreneur Speakers Program at Polsinelli Shalton Flanigan Suelthaus PC.

Mosby became a partner in a Kansas City architectural firm, CDFM2 (now 360 Architects ), in the late 1980s and then helped design and create more than 5 million square feet of corporate office space. She also helped the firm grow from five to 55 people. Mosby sold her interest in that firm in 2003 and took the "process of design thinking" to form a new company, Infinium, at 1919 Baltimore Ave. Clients include telecommunication companies, financial institutions, universities and health care.

Mosby offered this advice for startups: & 8226;You need more money up front than you think. When she said no one was doing it, they told her to come back when she could prove the concept. I don't plan to need you then," she said. But Missouri Bank did lend her the funds when she secured the loan. 8226;Use uniqueness to your advantage. Listen and look for connections, the language people are using, how others are forming businesses. What does this mean to me and how can I use it?

But one of the first questions potential customers asked was for her Web site. It was a credential," she said. 8226;Have a business plan, advisers and mentors. Mosby listed passion, desire, an ability to dream, tenacity, persistence, determination, energy and a positive attitude as key factors for entrepreneurial success. The metaphorical glass is "more full than not," Mosby said. People look at failure as defeat.

But you're not defeated & 8212; you've just learned a lesson along the way." I would rather be in a shack on a beach and say, & 8216;I'm glad I tried,' than to not have done it." To reach Joyce Smith, call 816-234-4692 or send e-mail to jsmith kcstar.com.

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