The Hindu : Business : Bannari Amman group, Brandot Intl. form venture

Bannari Amman Apparel (BAA). The Rs. 80-crore unit on a 30-acre site at Ozahiyur, near Chennai, is a 50:50 joint venture. It will provide & 8216;design to deliver' solution for men and women intimate apparel for speciality brands and retailers of the U.S. European Union.


The products will be pre-dominantly for exports and the raw materials are sourced from the domestic market, according to V. S. Ganesh, Chief Executive Officer of BAA. At present producing about 15,000 pieces a day, the company plans to scale up production to three million pieces a month in a year and a half. The plant was inaugurated on Thursday. According to a release from BAA, employing nearly 900 people now, the company will increase the number of employed to 4,500 by 2012. It has projected cumulative sales of $100 million over the next three years.


It has implemented lean manufacturing and introduced concepts such as standup modular manufacturing systems with a single piece flow.



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