MarketingProfs Knowledge Exchange : Summer Fragrance --In-Store Event

Lead nurturing, lead scoring and measurement that's easy to adopt. Sampling, big pop posters, and other branding items will be provided, thats not my issue. I am having trouble coming up with an interactive activity (or "in-store event") whereby I can get the sales reps to engage potential customers to playing some sort of fun summer activity IN STORE (perhaps even a game where they win a sample, or other small inexpensive prize).

This would give the rep an opportunity to talk to potential customers about the new summer fragrance, while at the same times engaging in some sort of fun activity with him her. Once again this has to be faily inexpensive event as it will run in at least 45 stores. Any Ideas? Would you like to post a response? Welcome to Know-How Exchange!

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